Muhupenyu, tinogona kugara tichiona akasiyana kushambadzira, uye kune akawanda "kungoita nhamba" mune izvi kushambadzira. Aya mashambadziro anokopwa nemuchina kana kubhombwa zvakanyanya, zvichiita kuti vatengi vanzwe kuneta kwakananga kwekunaka uye kugadzira kufinhwa. Nenzira iyi, regai kutengesa zvigadzirwa zvavo, ndinotya kuti mune ramangwana, pasinei nemhando ipi zvayo yechigadzirwa, chero bedzi chiri chebhizimisi iri, vatengi havazove nechido chekutenga. Kune vatengi, havambofi vakabhadhara zviziviso zvakadaro, saka rudzii rwekushambadza runogona kuita kuti vazvibhadharire nechido?
1. Emotional resonance
Kunyatsocherechedza kunoratidza kuti pakati pezviziviso zviri nani zvanhasi, pane nguva dzose zvinogona kufadza mwoyo yevanhu. "Pamusoro pezvo, vanhu imhuka dzepfungwa. Sechiziviso, kana ukanyatsoudza vatengi kuti kushambadzira kwako kwakanaka sei, vatengi havagamuchire chigadzirwa kubva pasi pemoyo yavo. Zvisinei, kana ukachinja nzira, zvinova nyore kwazvo vanyengetedze kutenga chigadzirwa nekumutsa manzwiro avo." Pane chirevo chisina kunyorwa chekuti 90% yesarudzo dzevanhu dzekutenga zvinoenderana nemanzwiro! Izvi zvinoreva kuti, vanhu vanobhadhara kwete chete chigadzirwa chacho, asiwo nokuda kwekunzwa kwemanzwiro mumoyo yavo! Zvichitaurwa zviri nyore, imhaka yekunzwisisa pane kufunga.
2. Kukosha
Iko kunonzi kukosha ndeyevatengi, kutanga kune zvose: inonyatsobudisa pachena marwadzo evatengi! Matambudziko emutengi anoshungurudza uye anononoka ndeechimbi-chimbi uye anomutsa zviri nyore zvekunzwa kwemanzwiro; Uyezve, inogadzirisa zvinogadzirisa marwadzo evatengi! Mushonga wakakodzera unowanzoshanda zvakananga! Tumira: Rudzi urwu rwechigadzirwa haruna kungove nemakesi akabudirira, asiwo ane kushomeka kwaro! Mumamiriro ezvinhu apo kushomeka nekukurumidzira kuripo, vatengi kazhinji havagone kuramba kana kurara.
3. Nyaya
Nekuenderera mberi kwekusimudzira kweindasitiri yekushambadza, kushambadza kwanhasi kwave kubviswa kudhonza nekudhonza modhi, zvichiwedzera kuchinjika. Pakati pavo, kushambadza kwenyaya kunobata kune hunhu hwevanhu uye kunodzamisa mwoyo yevanhu, saka nyaya dzinokosha mukushambadza! Chigadzirwa chega chega chine nyaya yayo kumashure kwayo. Zvingave zvizivikanwi zvinozivikanwa (Apple, Mercedes, Microsoft ...) kana zvisingazivikanwi mazita, pasina kunze, vakashandura shanduko kubva kune chimwe chinhu kuenda kune chimwe chinhu, kubva kudiki kusvika kune chikuru, uye kubva kune isina simba kusvika kune yakasimba. Nyaya iri shure kweizvi iziviso ine simba!
Nguva yekutumira: Mar-22-2023